Global Industry Taxonomy

Intenxio uses a single, universal taxonomy for classifying visitor intent across all industries worldwide. Websites do not define their own categories — they map into this shared standard.

Why a global taxonomy?

A shared taxonomy ensures consistent intent signals across the web. Whether a visitor is browsing phones, property listings, or insurance quotes, signals are classified into the same industry categories that every Intenxio-powered site understands.

How classification works

1. Explicit signals — Send category and subcategory slugs from the global taxonomy.
2. Item classification — Send an item name and Intenxio maps it automatically (e.g. "iPhone 17" → technology / phones).
3. Fallback — Unrecognized items are classified using keyword rules against the global taxonomy.

API access

GET /api/v1/taxonomy
X-Website-Id: web_abc123
X-API-Key: pk_live_...

SDK access

const taxonomy = await Intenxio.getTaxonomy();
console.log(taxonomy.version);
console.log(taxonomy.taxonomy.technology.subcategories);

Industries covered

Version 2.0.0 includes 15 industries:

• Technology (technology) — 6 subcategories
• Property (property) — 5 subcategories
• Insurance (insurance) — 6 subcategories
• Gaming (gaming) — 5 subcategories
• Travel (travel) — 5 subcategories
• Hospitality (hospitality) — 5 subcategories
• Finance (finance) — 5 subcategories
• Healthcare (healthcare) — 5 subcategories
• Retail (retail) — 5 subcategories
• Automotive (automotive) — 5 subcategories
• Entertainment (entertainment) — 5 subcategories
• Education (education) — 5 subcategories
• Fashion (fashion) — 5 subcategories
• Food & Beverage (food-beverage) — 5 subcategories
• Sports & Outdoors (sports-outdoors) — 5 subcategories

Browse the full taxonomy reference →

Invalid categories

If you send a category or subcategory slug that is not part of the global taxonomy, Intenxio will attempt to classify via the item field or apply a safe fallback. Custom taxonomy is not supported.